T21 Opportunities and Challenges for Geologic Hazards Education in Cascadia I: In Memory of John Lahr

Sunday, 18 October 2009
8:00 AM - 12:00 PM
Portland Ballroom 252

EFFECTIVE COMMUNICATION THROUGH MESSAGE BASED INTERPRETATION

Paper number: T21-3
Program: Technical Sessions
Time: 8:25 AM – 8:40 AM

Authors

Abstract

Volcanic hazards communication and outreach can be enhanced through the use of message-based interpretation (MBI). Volcano visitors process information and relate to new ideas in different ways. Some people come to a volcanic park or museum to learn, so we must appeal to their intellect. Others come to a park to feel the power of an active volcano, so we must appeal to their emotions. Effective communication involves the constructive use of a tool kit that contains a variety of interpretive techniques including analogies, humorous or thought provoking props, and personal stories. An effective MBI interpreter needs to be able to reach into the tool kit, select the appropriate technique, and use it to make a specific intellectual or emotional connection with their audience.

Making complex scientific concepts meaningful to diverse audiences is challenging! Message based interpretation (MBI) involves translating technical information into meaningful stories and concepts that connect with the hearts and minds of audiences while appealing to their diverse experiences and learning styles. The three founding principles of MBI are clarity of purpose, effective organization, and delivery of a compelling message. Use of a clearly defined message provides a framework for creatively selecting and distilling volumes of scientific information into an enjoyable, thought-provoking program. An effective, MBI presentation is well-organized and incorporates an introduction, body of content linked by transitions, and conclusion that gathers together and revisits content in support of a single, unifying message. By forging an emotional or intellectual connection with audiences, MBI interpretation not only provides for effective communication, it is as fun for MBI interpreters as it is for volcano visitors!