T212 Strategies and Best Practices in the Development and Execution of Youth Outreach Programs

Tuesday, 24 September 2024
1:30 PM - 5:30 PM
208A

DEVELOPING AN INTENTIONAL SOCIAL MEDIA PRESENCE FOR YOUR ORGANIZATION

Paper number: T212-5
Program: Technical Sessions
Time: 2:25 PM – 2:40 PM

Authors

  • Eleanor Cote Presenting Author
    The University of Texas at Austin, Austin, TX

Abstract

In the age of the internet, how important is having a presence on social media? Presence on social media is crucial for any organization or individual aiming to reach and engage with a broad audience, which may include stakeholders, members of the organization, or curious outsiders. In this presentation, we will discuss how to create a cohesive brand and discuss the best practices for optimizing engagement. We will explore the significance of a strong social media presence, and will delve into strategies for creating a recognizable brand identity that draws attention from target audiences across various platforms. Key components include: best practices for developing a consistent content production strategy, optimizing platform features, and engaging actively with the audience through intentional content. Ideas for optimizing engagement will be discussed, such as creating high-quality visuals, use of hashtags, and incorporating elements like stories, short reels, and/or live streams. Using scheduling tools or a planner can ensure content is posted regularly. Monitoring engagement metrics and audience feedback are crucial for adapting and improving content. Organizations and individuals can effectively boost their social media interaction, building a following, and promoting targeted content in an accessible and engaging manner.

Geological Society of America Abstracts with Programs. Vol. 56, No. 5

doi: 10.1130/abs/2024AM-404878

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