The geodiversity of Latin America and the Caribbean (LAC), shaped by complex tectonic settings such as the South American Platform, the Andean chain, and the Caribbean Plate, reflects a deep and dynamic geological history. This diversity is expressed in contrasting landscapes, ancient rocks, and active processes that have shaped the region’s biodiversity, cultures, and economies. However, this critical foundation of natural systems often remains overlooked in environmental policy and land-use planning. Geoconservation plays a vital role in addressing current socio-environmental challenges, from resource management to climate adaptation and disaster risk reduction. Yet, public awareness of geodiversity remains limited, and institutional capacity varies greatly across the region. In this context, principles of geoethics are key to guiding fair, responsible, and informed decisions about land, heritage, and development. LAC hosts a growing number of geoconservation initiatives. Since the creation of the Araripe Geopark in 2006, the region has seen the expansion of UNESCO Global Geoparks, national inventories, and regional research networks. In 2023, the Latin American and Caribbean branch of ProGEO - ProGEO LAC - was formally established by members from Brazil, Chile, Colombia, and Uruguay, with the goal of coordinating efforts and strengthening collaboration. The initiative is built on inclusive participation and fosters knowledge-sharing through surveys, workshops, and the creation of a regional database of experts and practitioners. The integration of ProGEO LAC with the North American ProGEO group is a natural next step. Together, they can form a Pan-American platform to promote best practices, align conservation goals, and advocate for geodiversity within global frameworks like the Sustainable Development Goals. This integration can also help bridge knowledge gaps between countries with mature geoconservation policies and those in earlier stages of development. To move forward, a participatory and inclusive approach is needed—engaging local communities, academia, government, and civil society. Shared frameworks for inventories, site protection, and public outreach will be essential to ensure that geodiversity is not only protected, but also recognised as a cornerstone for sustainable development and climate resilience across the Americas.